flor
FLOR allows people to create their own unique floor coverings and change their minds, and their floors, as often as they like. Available in a diverse array of fashion-forward color palettes, patterns and unique textures, FLOR empowers consumers to have creative control over the largest canvas in their homes — their floors.
The site was designed to first educate the customer about Flor and then inspire them to purchase. This is the first carpet company to sell wall-to-wall carpeting over the internet and Street Level Designs was there from the beginning. Not only did we create a strong Internet presence for FLOR but we helped set-up all of the necessary off-line operations to properly facilitate ecommerce.
Flor has recently gone through a redesign and Street Level Designs was once again engaged to consult on the makeover which included a complete overhaul in the online shopping experience.